Publishing Monday: Gaian Tarot giveaway winner—and a talk from Jennifer Egan

First off, congratulations to Sally! You’ve won a copy of Joanna Powell Colbert’s luminous Gaian Tarot. Sally wrote:

What a beautiful deck. It’s great to read about the creative process behind it.”

I heartily agree. I loved the Gaian Tarot’s compassionate and expansive view of humanity—how embracing it is of all cultures and experiences. The art is truly lovely too. I especially thought the accompanying guide book was wonderfully written and very well organized. I’m finding Joanna’s tarot philosophy to be similar to mine, especially in regards to viewing the numbered minors as organic developments of a suit’s energy.

Sally, an e-mail has been sent to you with information for claiming your prize. And many thanks to Joanna for sharing her wisdom and creativity with us on my blog! As I mentioned in my interview with Joanna last week, the Gaian Tarot is now available as a trade publication from Llewellyn Worldwide as well as in a limited edition format. To learn more and try an online reading, visit the Gaian Tarot website.

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In other news, I was fortunate to attend the 11th annual National Book Festival last week. The National Book Festival is organized and hosted by the Library of Congress in Washington D.C. With over one hundred stellar authors participating, it’s a veritable harvest of publishing goodness. I was fortunate not only to attend the very glamorous opening reception (which was held in the stunning Great Hall of the Thomas Jefferson building), but to also hear some of my favorite authors speak about their books: Dave Eggers, Toni Morrison, Sarah Vowell, Gregory Maguire, and others.

Recent Pulitzer Prize winner Jennifer Egan (A VISIT FROM THE GOON SQUAD) was especially inspiring on the subject of writing fiction, a subject very dear to my heart—her words really resonated with me. Here’s a few of the many things she shared during her nearly hour-long talk. Bear in mind these are a bit paraphrased from my hastily scribbled notes:

On her reasons for writing: “Everyone advises you should ‘write what you know.’ Why do that? I write to escape to another dimension.”

On plotting a novel: “My subconscious is way smarter than I am. Writing is how I access the unconscious part of myself. I trust it to reveal the story.”

On writing A VISIT FROM THE GOON SQUAD: “To tell this story, I had to use different narrative structures. I’ll do whatever it takes to tell a story.”

On a related note, here are the three rules she ultimately decided upon to structure GOON SQUAD:

1. Each chapter had to be about a separate character.

2. Each chapter had to have a different setting.

3. Each chapter had to stand alone as a story.

On the wisdom of story: “The story itself leads you to the place you need to go.”

On fiction: “The job of fiction is to raise questions.”

After hearing Ms. Egan speak, I was inspired to deviate from my LILY MAID-related “all-Victorian-all-the-time” reading list to read A VISIT FROM THE GOON SQUAD. It’s really wonderful—a true tour de force of narrative structure and extremely memorable characters. It swerves dazzlingly in time from the San Francisco punk rock scene of the early 1980s into the present; and finally into a future New York City strangled by social media and global warming. While some have derided the chapter composed in PowerPoint as a gimmick, I thought it worked well.

I know there has been discussion whether GOON SQUAD is a novel or a clever collection of interlocked short stories. To my mind, it’s both. While each story stands on its own (as Egan intended), there’s a sense of elegiac loss permeating the book that ties everything together novelistically. Ultimately, GOOD SQUAD is a bittersweet Proustian meditation on the ravages of time. Highly recommended.

• Filed under The Novel, art and words, be-mused, creativity, friends and colleagues, giveaways and raffles, publishing, the world around me | No Comments

Giveaway: An interview with Gaian Tarot creator Joanna Powell Colbert

I’m so pleased that internationally acclaimed tarot creator Joanna Powell Colbert is my guest for today. Joanna’s Gaian Tarot has just been published by Llewellyn Worldwide to much critical praise. It was previously published as a limited edition and has been in the works for some nine years.

I plan to post a review of the Gaian Tarot soon. In the meantime, here’s the short version: it’s a stunning and important addition to the tarot world. I adore it! And here’s more good news: one lucky blog commenter will have the chance to try the Gaian Tarot for themself: Joanna is generously offering a giveaway of the newly published Llewellyn edition of the Gaian Tarot. Info on how to enter the giveaway is at the end of this post.

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Kris Waldherr: You’ve been working on the Gaian Tarot over the past nine years—a long period of creative development and dedication! What was your experience of “living” with such a long project? Did you ever lose hope you’d ever finish? What advice would you give other artists undertaking major projects such as yours?

Joanna Powell Colbert: I loved the process so much that, even though I was glad to finish the project, I felt lost without it.  A very strange feeling!  I loved coming up with the ideas for the cards, being inspired on my daily walks, searching for messages in the natural world, finding them and incorporating them into the cards.  It was exhilarating and exciting.  I felt so connected to Spirit and to the earth.

I never really lost hope that I would complete the deck.  I knew I would, because I felt like I had an “assignment” from Spirit to finish it and see it out in the world.  I did despair at times, over how long it was taking.  And I got very, very tired of the medium of photo-realistic colored pencil painting.  In fact, I don’t know that I will ever do another piece of artwork in that particular medium again.

Advice for other artists undertaking major projects like this? Persistence! Take it one step at a time, while keeping the big picture in mind.  Set aside blocks of time in your schedule that are earmarked for working on your project, and keep that time as sacred.  I had to say “no” to a lot of events and activities I would have enjoyed, in order to stay home and make art.  And if your life runs away with you, and you get off course, just get back on course with no shame or blame.

KW: It’s been a pleasure to watch the Gaian develop over the years on your very lovely website at GaianTarot.com. Through it, I became very familiar with the Major Arcana cards. So it was a revelation to spend time with the minor arcana cards. Many of them feel so intimate in their detailed vision of nature—spawning salmon (Ace of Water), shooting stars in a night sky (Eight of Fire). They feel like snapshots into nature’s most precious workings. How did you decide on the images for the minors? Was there any difference in your approach to them than for the Majors?

JPC: For both the Majors and the Minors, I would ask myself:  Where does the voice of Nature appear in the themes of this card?  And I would go for long walks on the island, seeking inspiration.  For the Minors, though, I did a lot of preliminary work on structure.  I made a chart — a spreadsheet, really — with the four elements (Air, Fire, Water and Earth) across the top, and the numbers and people cards down the side.  I got very clear about the meanings of the numbers and the people card qualities.  I also made lists of correspondences and symbols for the elements.  Then I would fill in the boxes on the chart with ideas for images that would bring together the quality of the number with the characteristics of the element.

For example, let’s look at the 4 of Water.  To me, “four” means: boundaries, creating a container or sacred space, a foundation. Water is all about emotions, spirituality, dreams and visions.  So I was meditating on “creating a container for sacred dreams and visions” — and I was struck with the image of a well.  A well is a literal container for water!  And there is a tradition of sacred healing wells in Britain.  I had visited Chalice Well in Glastonbury, and it seemed like a no-brainer to set the 4 of Water there, because it brings in the extra added meaning of healing. In the card, we see a woman kneeling by the well, gazing into it.  I obscured her face on purpose, so that the reader or querent can decide whether she is despondent or at peace, as she gazes into the waters of the well.

KW: In your deck, you’ve corresponded the suit of Pentacles (or Coins) with the element of earth. I think your Five of Earth is one of my favorite cards in the deck, which surprises me; usually the Five of Earth is considered a dire warning of material impoverishment. In your version the journeyer is protected by nature against the elements—a more hopeful vision. Can you tell us a little more about creating this card?

JPC: Sure. I believe that every card in every deck carries a range of meanings from light to shadow. The image on each card usually emphasizes one over the other, but as readers, we know to be aware of the entire range.  I don’t like readings where the querent is left hanging with one of the more dire cards.  I want to help the querent find a way out of their current predicament.  So, my 5 of Earth does indeed depict a survival situation:  the hiker is lost in the woods during a storm.  (This could, of course, be a metaphor for illness or financial stress, among other things.)  But here’s the key: the hiker knows he has the survival skills necessary to wait out the storm and make it out of the woods.  He knows how to build a debris hut for shelter. So even though he is cold and uncomfortable, he is not likely to die during the storm.  He’ll find his way out of the woods once the storm has passed.

The idea for the debris hut came from my nature awareness studies with my friend Chris Chisholm of Wolf Camp & College.  Making a debris hut is one of the earth skills he teaches his students in his wilderness survival courses.

KW: On a related note, what is your favorite card in the Gaian Tarot? Why?

JPC: The Guardian of Water. She is the “Goddess” card in the deck for me. I have a particular affinity for the Ocean Mother, in all the ways she manifests around the world in various cultures. I love this piece because I think it perfectly captures the compassion of Tara and Kwan Yin, pouring out the waters of mercy upon a troubled world.

KW: Now for some publishing questions! The Gaian Tarot is available both as a self-published limited edition and as a traditionally published deck with Llewellyn Worldwide. These days so much of the dialogue in the publishing industry is about the benefits of self-publishing versus traditional house. Some authors prefer the financial benefits and autonomy of self-publishing; others want the stamp of approval of a publishing house. How have these two paths served you?

JPC: I’ve had the best of both worlds, and I’m very grateful for that. In terms of money, I will most likely make more money with the limited edition than I will make with the Llewellyn edition.  But I am very happy that Llewellyn was able to produce the deck in a format that is affordable for almost anyone.  So anyone who wants the deck can have one, and that gives me a lot of joy. Llewellyn of course has great distribution channels, which I could never replicate as a self-publisher.  So the benefits of being published by a house are, as you say, the stamp of approval (Capricorns love that!), and becoming more widely known. [Note from KW: Tauruses love this too!] I am hopeful that people who buy the Llewellyn deck will want to take classes or workshops with me, join my Gaian Tarot Circle online community or book tarot consultations with me.  Like I said, the best of both worlds!  Self-publishing is better for making money and having creative control over the finished product; a publishing house is better for advancing your “fame” and reputation.

KW: Do you have any preference for one mode of publishing over the other? Would you self-publish a deck again in the future?

JPC: I have been sitting with those questions for awhile.  I think I would have to look at each project individually and think about ROI (Return On Investment).  I worked for nearly a decade on the Gaian Tarot with no financial compensation. So it was quite gratifying to finally make a decent chunk of money through sales of the limited edition.  If I can produce other books or decks quickly, I would be more likely to seek a publishing house.  Of course, there’s always the “best of both worlds” scenario, too.  As long as publishers are amenable, I think I’d always like to publish a high-end version along with a mass market version.  Yes, I would self-publish a deck again, if I had plans to create another deck, which I don’t. Not at the moment, anyway!

KW: What advice would you give to anyone looking to publish a tarot deck? Or even just looking to break into publishing?

JPC: Come up with a unique vision for your deck, and stay true to it. Make sure it comes from your heart and the promptings of Spirit. Don’t worry about whether or not your idea is commercial enough for a publisher. You can always publish it yourself.  Learn how to write a killer non-fiction book proposal — take a workshop, or read (and follow) a good book on the topic. Do your market research and create a promotion plan.  Build a platform (online and offline) while you’re creating the deck so you will already have a tribe of “fans” when the deck is published.  Go to tarot conferences and writers conferences, and network with editors and agents.  (Sometimes at conferences you can book a time slot to pitch your project to an editor or agent. Even if they turn you down, you will learn a lot!)

Don’t give up.

KW: Finally, what are you working on now? Do you have future books or decks underway?

JPC: My current focus is on teaching, more than art or writing projects. I teach online courses as well as in-person workshops, on the Gaian Tarot, earth-centered spirituality and manifesting your dreams. I’m currently in the midst of planning my schedule for 2012. One project I’m very excited about is creating a Gaian Soul Retreat for women, with an emphasis on creativity, spirituality and nature.  I’m looking for a venue here in the Northwest, maybe on one of the islands. It will probably be a four day retreat in late summer or early fall of 2012.

I am tossing around the idea of an oracle deck focused on plants and animals, with no humans in it. But so far it is just an idea. I went on a writers retreat in July, and received a “divine download” for a new illustrated book. The working title is “Reading the Book of Nature.” It’s a series of illustrated meditations based on practices I’ve collected from many sources over the years on how to create a deeper relationship with the natural world. I cover some of this same material in my workshops. I’m very excited about it!

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Thanks, Joanna, for a wonderfully inspiring interview! As I mentioned above, Joanna has offered one copy of the Gaian Tarot to raffle off here. To win, simply leave a comment by midnight, October 2, 2011. The rules: Only one comment per person. Small print: Deck set can only be shipped to U.S. mailing address. Winner will be chosen at random and announced here on Monday, October 3rd.

Good luck to all!

• Filed under creativity, interviews, reviews + press, tarot and oracles | 20 Responses

Creativity Friday: Win a first chapter and query critique from me… and a goddess giveaway

One little-known fact about me: I am a book query goddess. (And modest too. ) I’ve helped several authors rock their queries and opening pages to get that all-important agent interest. So if you’ve ever wanted help with your’s, you’re in luck: I’m happy to announce I’ve donated a first chapter and query critique of a literary or historical novel to Read for Relief.

What is Read for Relief? It’s a writing community to aid victims of Hurricane Irene. Besides myself, there are numerous goodies on offer—everything from book packages to full manuscript reads and beyond. Living here in Brooklyn, we were very lucky that Irene only sideswiped us. But many were not so fortunate. So I hope you’ll go forth and bid!

In other news, to commemorate the release of the Goddess Tarot Android app, a contest to win a free Goddess Tarot app and THE BOOK OF GODDESSES e-book is taking place here. To enter, head over to Deb’s blog to learn more. Please feel free to share—and have a great weekend!

• Filed under art and words, creativity, giveaways and raffles, publishing | No Comments

A gentle reminder: Today is the last chance to…

… To register for author Tisha Morris’s Feng Shui Workshop at the reduced rate! The exclusive workshop takes place September 17th at the gallery. Learn more or register here.

…To purchase the Goddess Tarot Android app at half price for $1.99 (regular price $3.99). The app has been designed to work on phone and tablets—a two-for-one app! Download now.

And in other news, Thea went back to school yesterday. Though the end of summer is bittersweet, I must admit that I’m eager to get back to a regular work schedule. The muses definitely concur!

• Filed under events, iPhone apps, studio and gallery, tarot and oracles | 4 Responses

Live in NYC? What are you doing September 17th?

There’s three great events going on in Brooklyn on September 17th. One is at the gallery—our first workshop of the new season. The second features a very talented neighbor of mine. And more!

1. Saturday, September 17, 2-4 pm: FENG SHUI YOUR LIFE WORKSHOP
With author Tisha Morris

Last chance to register at discounted rate! Bring balance to your mind, body, and home! Please join us for a special hands-on workshop with Tisha Morris, author of the new book FENG SHUI YOUR LIFE. She’ll be visiting the gallery all the way from Nashville to teach us how to put the “om” back into home with simple and practical feng shui techniques:

-Discover feng shui techniques that can quickly transform the energy in your home without spending a dime.
-Identify how areas in your home correlate with areas in your life.
-Discover energy portals in your home that you can use to bring about change in your life.
-Leave with a specific Action List to transform at least one room or area of your home.

Autographed books will be available for purchase. Please bring a notebook and writing materials. Registration required.

early registration discount:
$25 before September 9; $30 afterward

2. Saturday, September 17, 1-6 pm: MADE IN BROOKLYN ART RETROSPECTIVE – ARTIST RECEPTION
With artist Zane Treimanis

My friend and neighbor Zane Treimanis‘ art is created primarily with wood, assembling pieces that have been chopped, sawn, nailed and glued. After acquiring a band saw and other tools, Zane began to cut her own shapes and started to develop a personal vocabulary of abstract contours suggested by the human form, as well as forms in nature. “Made in Brooklyn” weaves together several decades of Treimanis’ work. Her most recent work explores the “bare bones” of wood, taking advantage of its natural color and texture.

This exhibit takes place at the BWAC Gallery located at 499 Van Brunt Street, Brooklyn, NY 11231. The artist will be at the exhibit every weekend 1-6 PM to greet you and offer a personal tour. Can’t make the opening reception? The exhibit is up September 17 through October 16, 2011. Gallery is open weekends 1-6 PM.

For more information, visit Zane’s website at ZaneTreimanis.com.

3. Saturday, September 17, 6-9 pm: FLATBUSH ARTIST STUDIO TOUR AT WHISK
Opening reception and grand opening

The Flatbush Artists Studio Tour, or FAST, will have an opening reception for a collective exhibit at the Whisk Bakery Cafe located at 1119 Newkirk Avenue on the corner of Westminster Road.  The FAST exhibit will be on view through October 11. This reception will coincide with the Whisk Bakery Cafe’s Grand Opening scheduled for that weekend.  FAST is a group of local artists interested in showcasing the work of Visual Artists living and working in the Victorian Flatbush neighborhood of Brooklyn. It should be a fun time!

• Filed under art and words, events, friends and colleagues, studio and gallery, the art world, the world around me | No Comments